Redesign of Nghia's Website
Website Design
While working at Nghia's Corporation, a renowned global beauty company based in Los Angeles, I served as a UX and digital marketing designer. During my time there, I identified that the company's official website was outdated and lacked functionality.
The original website of Nghia
In order to improve the user experience, I took on the responsibility of redesigning and optimizing the website. This involved recoding the HTML and revamping the overall UX design to create a more intuitive, modern, and visually appealing interface for users.
The upgrated website of Nghia
After optimizing, I successfully increased the average costumer browsing time and stickiness by 47% and 30% accordingly by completely redesigned the UI/UX for company website and clarified the artistic orientation and user experience requirement for front-end engineers.
Please check on the new website at: https://nghianippersusa.com/